Within my radio side project throughout the summer (and ongoing), promoting has been an obvious requirement. This is a transferrable skill aswell, which could help out in the future if i decide to work in the MI industry. Ill be posting another segment on DCR soon, about the sound and technical aspects that could provide invaluable skills.
ACCESSIBILITY
Because an internet radio station has the potential of a world wide audience, we had to make the site as accessible as we could. We did this by doing the following:
- Contact web directories (ie: Internetradio, shoutcast) for listings.
- Apply for a listing on media player listings such as itunes, winamp ect.
- Provide a balanced bitrate so listeners could stream easily without suffering too much audio quality.
- Provide URL links for different popular media players such as itunes, winamp ect. As an option.
- Provide a on site flash player
MARKETING
To market our radio station we went through a number of routes, although we havnt got a permanent bit of adspace out there currently.
Firstly we trawled the major music forums, targeting obviously those that were dominated with electronica and dud/reggae. We posted on those generating interest and in doing so built up a respectable postcount. I designed some banners, logos and graphics to use within the forums to give the impression of a semi-professional station.
Another route we took is partnering up with a few other internet radio stations. Swapping affiliate space for sharing traffic. This has provided other connections aswell, establishing a relationship like that has provided artists and Djs that we might have never got.
We then used facebook , twitter and other networking sites to gain further interest. I wont bore you with those details, I think we all know how a group and organisation is set up by now!
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